Most recent addition to the Lennox Hotels Profile, bringing Argentinian flare & art deco to Miami Beach
Lennox Hotels purchased the building for $14.7 million in 2010, its first property in the U.S., and with sister properties in Buenos Aires and Ushuaia. The Argentinian hotel line invested more than $100 million on an extensive transformation of the building, with a focus on maintaining the work of veteran Miami architect Beilison Gomez, including its original Art Deco and Mediterranean Revival architectural style exterior, CEO Diego Agnelli told Travel Market Report.
“Our main goal was to preserve as much of the building’s Art Deco architecture while adding modern finishes throughout the property to lighten it up,” he said.
“There are hints of the past found throughout the property, such as in the lobby where original terrazzo floor and archways remain, and the exterior of the building is the original Art Deco façade with the new name sitting just below the original “Peter Miller Hotel” sign above the front door.
The rest of the interior has been completely transformed and boasts modern luxury enhanced by natural elements such as moss-covered walls and wooden furniture from Patagonia.
The Mediterranean-style courtyard features a swimming pool.
Lennox Hotel Miami Beach is located in what was formerly known as the Peter Miller Hotel, built in 1936 and designed by Russell Pancoast, the grandson of John Collins, who founded Miami Beach. After many years in operation as a hotel, the United States Army used the property as a technical training command for the Air Force during World War II.
“I knew the design of the hotel had to be something special that blended the brand’s signature style with the city’s emblematic elements. I was inspired by the original structure’s iconic Art Deco architecture, so we transformed the hotel into a livable landmark by preserving some of its rich history,” Agnelli said.
The luxury boutique property offers 119 contemporary guestrooms, 13 of which offer a balcony with sweeping views of the streets of Miami Beach. Each are enhanced by natural elements, from handcrafted furnishings to green and upcycled materials that were meticulously curated. Soft neutral tones and unique textiles combine to create a tranquil environment in rooms that range in categories from Terrace Poolside (with direct pool access) to Balcony King (with a private balcony overlooking the colorful streets of Miami Beach).
The lobby bar welcomes guests upon their arrival.
“One of the special features of the hotel is that not one guestroom is the same as the other. Each room was meticulously designed to have its own individual touches – from the general lay-out of the rooms to the décor itself, like custom-made artwork on the walls,” Agnelli added.
At the center of the property’s four interconnected buildings, a Mediterranean-style courtyard features a swimming pool and poolside bar offering al fresco dining and serving innovative cocktails.
Stepping into the hotel’s front doors, located on the corner of Collins Avenue and 19th street, guests are welcomed by a lively bar and lounge area that is open to both guests and locals wanting to stop by for a drink, which “adds a twist on the traditional hotel lobby setting that people are used to and sets the tone for what our guests will experience during the rest of their stay.”
A member of Small Luxury Hotels of the World, Agnelli said his team has worked extensively with the advisor community, welcoming numerous travel agents to experience the property and will be continually hosting events and mixers. The sales team will also be attending luxury hospitality-oriented trade shows as well as making key visits to agencies in select markets.
The 119-key hotel includes the King Balcony category.